After my last blog-post, discussing the reasons why couples should attend wedding fairs, I had a few comments (which led on to lengthy discussions!) about the pros and cons for the suppliers.
The most obvious benefit from a supplier’s perspective, is that they could potentially generate new business. I do think that there’s more to it than that, though; you get the opportunity to speak to potential clients face-to-face and find out exactly what they need or are looking for, which can be harder to do if it’s by email. You can try out your latest ideas on them, see what responses you get, and gauge how well your product(s) or service is being received.
Wedding fairs are also a great, informal place to network with other suppliers. There’s often a lot of talk about ‘rival companies’ or ‘the competition’, but I try not to see it like that; every business offers something slightly different or approaches the way they run their business differently, and there are more than enough weddings and clients to go around! Exhibiting at a wedding fair means that you can meet a variety of wedding professionals in one place, discuss weddings and experiences you’ve had and build relationships. After all, we all work together in one way or another to produce incredible weddings for our clients.
Of course, you cannot guarantee that each wedding show will be busy and that you’ll come away with lots of enquiries or bookings. Various things can affect the numbers attending, from poor advertising of the wedding fair to bad weather, which you can’t always avoid. I once exhibited at a wedding fair in mid-March, when you’d think the weather would be relatively mild, and it snowed, which meant there was a very low turnout. If you’re concerned about how well a show will be advertised, book one through an experienced and well-known wedding show organiser or get a recommendation from other wedding suppliers.
If the thought of doing a large wedding show makes you a bit nervous, try exhibiting at a smaller one first and see what it’s like, and then maybe build up to doing a bigger show. Some suppliers would say that the bigger shows attract more couples and so you stand a better chance of getting more business. However, the bigger shows tend to be more expensive, so you would need to generate enough business to cover the initial outlay to make it worthwhile.
Wedding shows can be a bit of a gamble, but I have found them to be a good way to meet clients, get new business and meet some great fellow suppliers. Why not give it a try?